So you made a Facebook page for your business. Good start. How many leads have you received from the Facebook page? Figuring that out can be more difficult than setting up a Facebook page. Now that so many businesses have a page, it’s even more difficult for your unique imprint stand out there. But it is a good start. Really. It shows you understand how crucial the social media scene is for optimizing your business. If you’re still not convinced that social media is as crucial as everone claims, you must watch this video: Social Media Revolution
Good marketing shouldn’t be as hard to evaluate. You pay someone some money, they help generate business, then (hopefully) they give you report, where you see your investment pay off on a spread sheet. Hm. How is that working out for you?
There are so many options for social media. Which platform to choose from? Facebook – good. Twitter – good. Blogosphere – good. MySpace – has its uses for lots of things and is not the “Internet’s abandoned step-child” that everyone claims it is. (You saw the video, right?) Yelp, E-pinions, Angie’s List – all good. That’s a lot of platforms, all unique and their own. So, which one are you going to go with?
Wish it were as easy as choosing one, but you need all of them. ALL of them. And even though signing in and updating your status is simple, managing ALL those possible lead generators is not as simple. If you put one person in charge of it all, which some companies do with an intern or midmanagement employee, you risk the inefficiency of distraction, or worse, an inaccurate portrayal of your company’s mission or presence (i.e. bad PR). What you really need is to “get found.” Show up in absorbing blogs and threads. Seem more important to search-engines. Is your content valuable? Are you gaining clients with your social media or wasting time?
Hubspot, a great Social Media Marketing Organization, sorts all of this out for you with the easiest to follow format possible: free webinars.
If you’re on Facebook, you can like Hubspot for all kinds of other free help: tips, blogs, videos and links galore! (That in itself will help you feel like your time on FB is well spent!)