Free Internet Marketing Help You Will Actually Use and Enjoy
Social Media: Get it together.
So you made a Facebook page for your business. Good start. How many leads have you received from the Facebook page? Figuring that out can be more difficult than setting up a Facebook page. Now that so many businesses have a page, it’s even more difficult for your unique imprint stand out there. But it is a good start. Really. It shows you understand how crucial the social media scene is for optimizing your business. If you’re still not convinced that social media is as crucial as everone claims, you must watch this video: Social Media Revolution
Good marketing shouldn’t be as hard to evaluate. You pay someone some money, they help generate business, then (hopefully) they give you report, where you see your investment pay off on a spread sheet. Hm. How is that working out for you?
There are so many options for social media. Which platform to choose from? Facebook – good. Twitter – good. Blogosphere – good. MySpace - has its uses for lots of things and is not the “Internet’s abandoned step-child” that everyone claims it is. (You saw the video, right?) Yelp, E-pinions, Angie’s List - all good. That’s a lot of platforms, all unique and their own. So, which one are you going to go with?
Wish it were as easy as choosing one, but you need all of them. ALL of them. And even though signing in and updating your status is simple, managing ALL those possible lead generators is not as simple. If you put one person in charge of it all, which some companies do with an intern or midmanagement employee, you risk the inefficiency of distraction, or worse, an inaccurate portrayal of your company’s mission or presence (i.e. bad PR). What you really need is to “get found.” Show up in absorbing blogs and threads. Seem more important to search-engines. Is your content valuable? Are you gaining clients with your social media or wasting time?
Hubspot, a great Social Media Marketing Organization, sorts all of this out for you with the easiest to follow format possible:  free webinars.
If you’re on Facebook, you can like Hubspot for all kinds of other free help: tips, blogs, videos and links galore! (That in itself will help you feel like your time on FB is well spent!)
More information about this topic is very much appreciated!
Thank you,
Rachell
Great info, Clyde. Thank you for your expertise.
I’m intrigued by social media and do my part to keep
my business present, but I can use any help that I can get.
I appreciate you keeping me up on the latest developments.
I am such a big fan of hubspot and all of their grader tools and their tips they push out via their RSS and on Facebook. They are always on the bleeding edge and they also give sound advice for entrepeneurs. I love to recommend their site for newbies to keep up to date on what is trending in Social Media.
Thanks ITM!
I’ve “liked” Hubspot for a while now but haven’t spent too much time using their tools. Thanks for the information and motivation.
I had no idea about HubSpot, and am anxious to check it out. The idea of keeping up with ALL the social media sites for my business seems nearly impossible, being just one person and having no room in the budget to hire an assistant or PR firm. I’m doing good to keep active on FB and blog once a week! But, it sounds like HubSpot can help keep me on track and informed about not only how to best reach my target market, but how WELL I’m reaching them too. A quick glance at their FB page, and I can see this is a very valuable resource! Thanks so much for sharing this, Clyde!